REA.co Real Estate Accounting & Tax

Expert AppFolio Bookkeeping For Scaling Property Investors & Managers

Experience cost-effective, accurate, and on-time AppFolio bookkeeping with REA. As a certified accounting partner for the AppFolio Stack™, our expert team ensures your financials are managed with precision, freeing you to focus on growth.

Whether you're scaling your business or ready to outsource your accounting, trust REA to deliver exceptional results.

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AppFolio Stack™ Solution Partner badge

Proud AppFolio Stack™ Partners, working directly inside your AppFolio instance.

With over 130,000 units and 30 million commercial square feet under our management, we provide the expertise you need. Reach out today to learn how we can support your success.

130,000+Units Under Management

30M+Commercial Sq. Ft.

230+Property Accountants

Why Top Real Estate Professionals Choose REA

AppFolio Expertise, Not Generic Bookkeeping

AppFolio Accounting Experts

As an AppFolio Stack™ partner, REA goes beyond bookkeeping. Our property accountants specialize in leveraging AppFolio's advanced features, from AP automation and trust compliance to custom reporting, helping property managers and investors maximize the full power of their software.

Assigned, Responsive Team

With REA, you're never left waiting. Each client is paired with a dedicated AppFolio bookkeeping team that knows your portfolio inside and out. Whether by email, phone, video, or Slack, we respond quickly to urgent issues and day-to-day questions, delivering the timely support and peace of mind property managers and investors need.

Accurate Monthly Bookkeeping

Save time and reduce costly errors with REA's AppFolio bookkeeping services. Our team delivers accurate, on-time financials every month, including reconciliations, AP/AR, and custom reporting, so property managers and investors can focus on what matters most: growing their portfolio and serving their communities.

AppFolio Bookkeeping Services from REA

Done Inside Your AppFolio, Not Exported Out

Trust & Corporate Bookkeeping

Accurate, on-time monthly bookkeeping for property managers, real estate investors, and HOAs. REA works directly inside your AppFolio instance to keep financials clean and reliable.

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Bank Reconciliations

Every property bank account reconciled within AppFolio's trust accounting system. We ensure balances match, errors are flagged, and compliance is maintained.

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Accounts Payable & Receivable

Vendor invoices, tenant receipts, management fees, and owner distributions managed end-to-end in AppFolio. REA ensures bills are paid on time and receivables are tracked for smoother cash flow.

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Financial Reporting

Monthly reporting packages generated directly from AppFolio, including balance sheets, P&Ls, and general ledgers. Designed for property managers and investors who need clarity and confidence.

AppFolio Cleanup & Diagnostics

Correcting back-books, fixing misapplied transactions, and troubleshooting AppFolio issues so you can rely on accurate data moving forward.

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1099 Filings & Tax Preparation

Vendor and contractor 1099s prepared and filed on time straight from your AppFolio data, plus federal and state return preparation, entity returns and K-1s, and year-round tax planning handled by REA's in-house tax team.

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The Full Scope

  • Diagnostic Review & Back Books
  • Bank Reconciliations
  • AP / AR
  • Accurate NOI, Balance Sheets
  • Recording HUD's & Accruals
  • + 6 more below

AppFolio Accounting & Bookkeeping Services

  • Diagnostic Review & Back Books
  • Bank Reconciliations
  • AP / AR
  • Accurate NOI, Balance Sheets
  • Recording HUD's & Accruals
  • Owner Distributions & Management Fees
  • Monthly Statements & Reports
  • New Property & Bank Setup
  • Corporate Bookkeeping
  • Tenant Chargebacks
  • 1099 Filings & Tax Preparation

Also available on its own

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Why REA on AppFolio

A Stack Partner, Not a Bookkeeper Who Has Seen AppFolio

REA is a certified accounting partner for the AppFolio Stack. That is not a logo on a page: it means our property accountants work with accountant access inside your own AppFolio instance, the same way an internal hire would, rather than exporting your data to a parallel ledger and reconciling it back.

It is also why we can be specific about where AppFolio books go wrong. We are in enough of them to know that the failures are quiet ones: an onboarding that skipped the chart of accounts, a bank feed double-posting behind a late reconciliation. Neither throws an error. Both surface as an owner distribution that will not tie out.

  • Accountant access, your instance

    We never move you onto a system of ours.

  • 230+ property accountants

    Coverage when someone is out, a specialist to escalate to.

  • Trust-compliant every month

    Reconciled, tied out, and documented for a state audit.

Mark Kappelman, Co-Founder of REA
Mark KappelmanCo-Founder, REAAppFolio Stack Solution Partner badge

What AppFolio Gets Right, and Where the Books Still Slip

The Accounting Reality of a Purpose-Built Platform

AppFolio is one of the few platforms in this category that was designed around property accounting rather than having it bolted on. That is a real advantage, and it also means the failures are subtler: the system will happily stay balanced while the underlying setup is wrong.

What it does well

Native trust accounting and AP automation

Trust and operating funds are separated at the platform level rather than by convention, AP automation removes most manual coding, and the owner and tenant portals mean statements go out without anyone assembling them. For a property manager, the reporting package is largely already built.

Where it breaks

Onboarding drift and lagging bank feeds

The two failure modes we see most often are new properties onboarded without a consistent chart of accounts, which pushes trust and corporate ledgers apart a little more each month, and bank feeds that double-post when reconciliation falls behind. Neither throws an error. Both surface as an owner distribution that does not tie out.

How we work it

Stack partner access, inside your instance

REA holds AppFolio Stack partner status and works with accountant access to your own instance. We do not export your data to a parallel ledger and reconcile it back, which is where most outsourced arrangements lose the thread between what AppFolio says and what the books say.

AppFolio Bookkeeping, Vertical by Vertical

Pick the Business You Actually Run

AppFolio behaves differently depending on what you run through it. Each page below is the specific version for that business.

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How AppFolio Bookkeeping Transforms Property Management

From Catch-Up to Clean Monthly Closes

Start With a Call
  1. 1

    Understanding Your Business Inside-Out

    We start by learning your portfolio and securely connecting to your AppFolio account. From there, we review your books, resolve any issues, and perform catch-up bookkeeping as needed. Our goal is to give property managers and investors a clean foundation and confidence in their records from day one.

  2. 2

    Expert Monthly Bookkeeping

    Once your AppFolio account is current, REA takes over your ongoing bookkeeping. Our team handles bank reconciliations, accounts payable, accounts receivable, reporting, and new property setups directly in AppFolio, saving you time while ensuring accuracy across every transaction.

  3. 3

    Transparent Financial Reporting

    Each month, we deliver clear financial packages through AppFolio, including P&Ls, balance sheets, and owner/tenant statements. Every report is trust-account compliant and designed to give property managers and investors total visibility into portfolio performance.

You Get a Team With Names, Not a Ticket Queue

Who Actually Works On Your AppFolio Books

Outsourced accounting fails when nobody owns the account. At REA you are assigned a property accounting team and a client success lead who knows your portfolio, your owners, and your quirks. They stay on your account, so you are never re-explaining your chart of accounts to someone new.

Sharifa Giraldo, CPA, VP, Client Success at REA

Sharifa Giraldo, CPA

VP, Client Success

Residential Property Management

20+ years of property accounting, a CPA since 2015, and a specialist in third-party management and platform migrations.

Will Daege, VP, Client Success at REA

Will Daege

VP, Client Success

Commercial Property Management

25+ years across retail, office, industrial, and multifamily, including Portfolio Controller for The Related Companies' New York development portfolio.

How we work together

  • A named team, not a poolThe same property accountants close your books every month.
  • Reachable the way you already workEmail, phone, video, or Slack. Urgent items get answered the same day.
  • Inside your AppFolioWe take accountant access to your instance, exactly as you would grant an internal hire.
  • 230+ property accountants behind themCoverage when someone is out, and a specialist to escalate to when a lease or a trust question gets strange.

Experts In All Property Types

Residential, commercial and everything in between. The asset class changes what the books have to prove, and our teams are staffed accordingly.

Check Out What Our Clients Have To Say About Us

Property Managers, Investors & Owner Operators

Client story

Came from a bookkeeper who did not know real estate

Following a series of erroneous financials from my previous bookkeeper, who lacked expertise in real estate, it's been truly remarkable to receive not only accurate financials on a consistent basis but also proactive advice without prompting. The REA team is a game-changer in real estate accounting!

SCSara CrosbyReal Estate Investor

Real-estate-only specialists

As REA exclusively specializes in Real Estate, I rest easy knowing my financials are precise every month while saving money at the same time, an invaluable benefit.

SWSteve WilkoOwner Operator

Handed over the whole accounting function

I highly recommend Real Estate Accounting (REA) services from this group. They truly are great and have helped us tremendously at a time we needed it the most. I felt very comfortable giving up all my accounting responsibilities to this team and I'm still glad I made the decision to work with this group. Nothing less than an amazing experience!

TCTracy CollinsProperty Manager

Day-to-day financial operations

REA and team have been nothing but excellent helping our firm with its day to day financial needs. Their expertise, professionalism, and timeliness have made our lives so much easier. We foresee a long relationship with REA and team.

BCBrian CookOwner Operator

Onboarding and responsiveness

Real Estate Accounting truly is a special company. They helped as if they were a part of our company, with the concern and caution as an employee would have, but even more. They quickly ascertained our needs and developed an effective team to help with our accounting needs. They were extremely responsive and always accurate. I would recommend their services to anyone who needs help with their property management accounting.

KSKelly StanawayProperty Manager

Smaller portfolio, still looked after

Adam the owner took a personal interest in my situation and was willing to work with me to see if his company was a good fit. I may be too small for them but I would highly recommend them to anyone considering a bookkeeper for their property management business.

TSTrevor SmithProperty Manager

230+

Property Accountants

30M+

Commercial Sq. Ft.

Up to 50%

Saved vs In-House

Every month

On-Time Close

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AppFolio Bookkeeping, City by City

Trust accounting rules are written state by state, and we work in all 50 of them. The 152 markets below are where we publish AppFolio-specific detail on the local rule set and how we handle it. If yours is not listed, the same team still covers it.

See every market

152 cities across all 50 states

AppFolio by state

Hover to preview, click a state to keep it selected.

Not seeing your city?

We work with AppFolio portfolios in all 50 states, not only the markets listed here.

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Running Something Other Than AppFolio?

We Work Inside Whatever You Already Have

Who We Do AppFolio Accounting For

Every Vertical Has Its Own Way of Breaking

Frequently Asked Questions

Can you handle both corporate and trust AppFolio bank reconciliation?

Yes, we offer both corporate and trust bookkeeping services tailored to AppFolio users. We manage the complexity of your corporate financial activities as well as ensure meticulous accuracy and compliance in your trust accounting, using AppFolio's comprehensive toolset to manage all aspects effectively.

What kind of financial reports do you provide to AppFolio clients?

We provide detailed monthly financial reports and statements that offer a transparent overview of your business's financial health. These reports are designed to ensure compliance with all trust account regulations and to help you make informed business decisions based on accurate financial data.

How can you help scale my property management business using AppFolio?

By outsourcing your bookkeeping to REA, you can free up valuable resources and focus more on scaling your business. Our efficient handling of your AppFolio bookkeeping and accounting needs allows you to concentrate on acquiring new properties and clients, thus facilitating business growth.

How do you handle the integration of new properties into my existing AppFolio setup?

When integrating new properties into your AppFolio system, we ensure a seamless transition by setting up each property correctly in the software, categorizing transactions appropriately, and aligning financial tracking with your overall business operations. This process is carefully managed to maintain continuity and accuracy across your portfolio.

How do you ensure data security when handling my AppFolio accounting?

We take data security very seriously. We employ robust security measures including encrypted data transmission, secure data storage practices, and strict access controls to ensure your AppFolio information is protected against unauthorized access and data breaches.

How do you access our AppFolio instance?

Clients create and administer individual user access for authorized REA personnel within the client's own software environment. REA does not provide, resell, or sublicense software access. Clients retain control over access permissions and remain responsible for administering access in accordance with their software agreements and internal security policies.

Ready for Accurate AppFolio Books?

Schedule a call with our team to learn how REA's AppFolio bookkeeping services can keep your trust accounting compliant, your closes on time, and your team focused on growth.